The greatest question that comes with venturing into a new career is the ability to create a steady workflow and consistent clients. Roofing is not only a job that offers a lot of variety in terms of the types of roofs one will be constructing on but also lots of work. As demand for construction services grows, so does that for roofing as a niche trade. Meaning there will almost always be jobs available, right from new installations to replacement and repairs, which constitute about three-quarters of a roofer’s routine.
Some key pointers to getting the best grip out of the industry that experiences one of the least downturns include:
Have your credential right
Whether it is a new roofing installation, replacement, repair, maintenance, or inspection, homeowners are always looking for reputable roofing contractors to work on their projects. Getting proper licensing, trying as much as possible to garner designations from different manufacturers, and maintaining a good standing with the BBB ( Better Business Bureau) are some of the first steps to attracting the best roofing clients.
Establish a solid online presence
Unlike in the past, where homeowners could turn to yellow pages or newspapers for roofing contractors, the internet has made it much faster for them to find a significant number of roofing experts. However, the instant availability of thousands of roofers to potential clients presents a substantial challenge to excellent and experienced roofers with a weak online presence. They fail to appear on the very first pages of search engines, where most prospective clients focus.
That is why we have copper-bottomed and skilled roofing SEO specialists such as RoofEngine. By leaving out any other niche and solely focusing on roofing SEO, they put significant efforts coupled up with promising returns to roofing experts.
Streamlined communication is key to interacting with potential clients
Communication is key to every business’s success. Consequently, your prospects deserve an excellent first impression of what you can offer them by how you communicate with them. An image that should rather intensify than diminish as your engagements unfold. Let your representatives swiftly return calls, learn to give concrete answers to clients’ questions, presentably and comprehensively document bid estimates, and follow through every other customer inquiries that come your way. Let your prospects feel treasured by how you communicate with them.
Have good testimonials from all your satisfied clients
Whenever you satisfactorily complete a project, don’t just end things with ‘goodbyes’. Instead, ask your satisfied clients for testimonials exhibiting that you served them well. Recommendations, especially from local clients, paints a good reputation of an established business within a community.
Demonstrate that you are exclusively responsible for your work
Finally, homeowners are looking for roofers that can take responsibility for any damages incurred in the course of duty. Subscribing to proper insurance is, therefore, proof that you are willing to take responsibility for any mishaps while in the course of duty. Most importantly, extensive artistry warranties are a sign of confidence in the roofing services you provide to clients.