With the evident rise of eCommerce, the internet has transformed itself into a huge marketplace. Literally millions of successful companies were born with the eCommerce technologies and there are many more to come. While the increase of the success stories in the eCommerce sector, it is getting more and more complex for new and small companies. With the big eCommerce companies acquiring a huge chunk of the market pie, it will become difficult to create a compelling and interesting USP for your business.
Nevertheless, the key to building an excellent buying experience is to connect with target audiences at a personal level and provide great service. As we approach the personal level in eCommerce businesses, the primary two would be mobile and website. In this post, we are drilling down the 5 significant features to get success with eCommerce mobile app development.
The web design of your estore will play a vital part in how your target audiences behave in your app. Assume that, you have less than 6 seconds to make your customers understand your app interface. If you create too complicated design using too much of text or animations, then your customers might just close your website altogether. When it comes to user interface, simple ones are always the best. They will improve your users’ experience due to ease of use.
A human can process visual information nearly 60,000 times faster than any usual text. Even in your eCommerce scenario, your pictures should do the talking and communicate your brand as well as your services and products. One of the common mistakes that many companies make here is that they would want to save expenses and avoid hiring a professional photographer because of the cost of app development. Taking images using a low quality camera will have a bad impact on your brand and business. So make sure you have high-quality images that perfectly and well communicate your value.
Safety & security
When it comes to eCommerce, you usually ask your users for a lot of information such as name, email address, contact number, credit/debit card details, etc. Even though your customers don’t say twice or thrice, it is your responsibility to keep that information safe and sound. You cannot ask them all their personal information and then leave it to hackers. Ensure your app is 100 percent secure and has absolutely no loopholes.
Social media integration
Nobody likes to fill registration forms. You need to skip the lengthy, time-consuming registration process and opt for social media integration to simplify the whole sign up process. In addition, you can enable the option of sharing your customers’ experience or products and services that you provide on social media platforms. This kind of word of mouth publicity will improve your conversion rate.
Simple check out process
The average shopping cart abandonment rate is nearly 70 percent. The most common causes are pricing issues, better price offered by peers, long, arduous check out process. It is very important to keep the check out process simple and quick. Also, ensure you offer all sorts of payment options that a customer may want to complete the transaction.
Winning your customers’ trust and impressing them is difficult in eCommerce but not impossible. With right strategic tools, techniques, and mobile app developers who have hands-on experience in developing engaging eCommerce apps. At the end of the day, the purpose of building an eCommerce is to turn online shopping into a fun and joyful experience to your customers. So make your customers’ shopping experience a worthful one by developing an intuitive and visually appealing eCommerce app.
Author – Bio
Shahid Mansuri Co-founded Peerbits one of the leading mobile application development company USA, in 2011. His visionary leadership and flamboyant management style have yield fruitful results for the company. He believes in sharing his strong knowledge base on “how to build a mobile app” with learned concentration.