It is no big surprise that graphic designers have a deep love and fascination for Instagram. Instagram is a visual cornucopia, a source of constant inspiration for designers. For many young graphic designers, Instagram is certainly an important platform to build a robust audience and powerful social media presence. When done correctly, a powerful Instagram account could put a budding graphic designer under the spotlight and attract clients. So what is the right way to go about it? After talking to a host of Instagram users belonging to the design world, it was quite evident that the key to a fabulous account is authenticity. Your Instagram account must be the window to your real-life situations, authentic stories from your life, and genuine moments. Here are some effective ways how graphic designers could be successfully self-promoting on Instagram.
You must convey a consistent message through your pictures. Experts believe that Instagram users follow countless accounts and they would be choosing an account precisely for filling a slot that they are eager to see more. If your account stays consistent, your Instagram followers would be able to identify your pictures even before your name appears. You may be having a fantastic picture but if it fails to work with your kind of account, it won’t be of any use.
As per a design guru, if you keep telling a different story on Instagram every time you are on the platform, people would be totally confused and they would be struggling to fathom what message you are trying to convey. You must know clearly what idea you wish to communicate to your followers and you better stick to the concept and consistently go on reinforcing this thought over time. Get in touch with reliable sites such as https://gramblast.com for buying Instagram likes, views, and followers.
Tell a Story
Instagram is predominantly a storytelling platform and so all graphic designers must tell their unique stories on the platform. You must know that story-telling is not all about written words. In reality, as Instagram is a visual-oriented platform, visual story-telling comes naturally. According to a reputed graphic designer, he has often come across people who are interested in starting a blog but they do not have the skill or the time to write the content for the post. So he would be directing all those people who are not keen to write yet interested in blogging, to Instagram. Instagram is often regarded as an effective micro-blog where one could share his point of view and could successfully build an audience far faster than he could have with a blog.
Thanks to Instagram’s Stories feature today, creative designers are getting more opportunities for telling more detailed and in-depth stories. Instagram is truly in-the-moment platform and that is its USP. It is all about what you are seeing that day and what you are experiencing. Instagram Stories feature could be used for giving more background to the edited picture so do not forget to utilize them seriously for that purpose.
In this context, you must remember to use a story and not post something idiotic. It should be a proper blend of video and still photography.
You must consider editing pictures on Instagram before posting them. As a graphic designer, you would be regarded with a lot of esteem as compared to other Instagrammers so you must live up to people’s expectations of you. Graphic design is all about aesthetics; it is just painful if you of all people post a poor quality picture. Your focus must be on making everything nice and beautiful. A blurry picture, a crooked picture, or a picture without a subject; all seem to be terrible choices. Most graphic designers would be agreeing that the head-on-pictures work best. Lark and Valencia are two of their favorite filters.
Regard It as an Effective Business Strategy
If you are running an account for your firm, it is a good idea to promote your account to an Instagram Business Profile, adding contact information and location data. Personal accounts are fine too, but you should approach whatever content you post as something that is a reflection on your brand. Since you are representing your own brand, you should keep personal opinion separate from the brand profile. The brand must have a cohesive outlook on things and that can only be shown through a series of high-quality posts that are similar in tone, as this shows clarity of thought and a carefully-curated brand image that users can appreciate and relate to.
A reputed graphic designer tells us that five out of seven of his present clients found him on Instagram, so you must utilize the platform well and treat it like a live portfolio. People, who are thinking of employing your services as a designer, would be looking up your business profile. So your account must showcase your aesthetics and they should want you already by seeing your posts on Instagram. It is best to share your personal photos on a separate personal Instagram account.
Whenever you are dealing with any sponsored content or ad, you must ensure that the featured item would be complementing your aesthetic. Another great strategy is to utilize the data already available through Instagram. If you have already set up the Instagram for Business profile, you could use the Insights feature for knowing how your posts are performing and for obtaining valuable information about your followers. You must set goals for your Instagram promotion; you must concentrate on things that matter to you. Stay focused on the outcomes that may drive your graphic design company forward.
Conclusion: Interaction Is the Key
If you are looking for success as a graphic designer on this platform, you must not forget that Instagram is chiefly a social networking site and you could broaden your scope only via active interactions on the platform. Interactions could present more and more opportunities for collaboration and you would certainly get noticed by more people and gain more followers on Instagram. You may consider posting pictures of graphic designers who seem to share the same sort of aesthetics as you do, so their posts would be complementing your Instagram feed. Keep interacting with like-minded graphic designers, and usher in a collaborative community comprising reassuring fans.