Instagram is the sole social media platform that is growing at a staggering rate. Most of the other platforms have reached a threshold or are on a decline. It was not too long ago that a great many businesses ignored this powerful tool for marketing. Mostly it was owing to its photo-sharing nature that many brands thought that it was not so feasible to market here. However, with the latest rise in popularity and a dedicated business mode, Instagram has quickly become a top brand for marketing.
In order to utilize this platform to the maximum, you need to continuously adapt new innovative ways to attract your audience. Increasing sales on Instagram is what every business wants. Here, we share some ideas which you can use to build a great business profile on Instagram and improve your sales.
Make your Instagram account an online store
Catching the attention of a shopper should be the primary task of a brand. According to a stat, one out of every third Instagram user buys what he sees. It’s a stat that is a welcoming sign for businesses as they look to expand on Instagram. Your posts or stories should include a well-thought bio or caption, innovative call to actions and popular hashtags.
You also need to showcase your stock in stories so that all your audience needs to do is tap through the content. You can also share your special offers and give promotions and special offers to your customers. For example, an offer can be free delivery for a purchase of two or more pizzas.
Create your custom hashtags
This goes without saying that you need to use your own custom hashtags to capture attention. Use innovative hashtags that are catchy and are familiar to the audience. For example, a hashtag like #twoforone is a good way to promote your offer of giving two pizzas for the price of one. Also, create at least one or two standard hashtags for your business that you can use in every post. It is a good strategy to search for famous hashtags relative to your niche and use them as well.
Engage with your audience regularly
Many brands lose interest especially when they are not gaining followers and stop posting. If you are facing the same situation then there is a solution, you can buy 10k Instagram followers package from a well-reputed company. Or they are not consistent enough to regularly grab the attention of their followers. You need to remain in the eyes of your audience so that they know that you are there. Your followers need to know what you are offering and how they can benefit from them. You need to respond to comments, reply to queries and answer any questions at your earliest.
Link posts to your online store
A fancy of the term for this is creating “shoppable” posts. Your posts should have clear and innovative images of your item(s) and a clear link that takes the follower to your online store. You can also embed an option in your posts and stories that links directly to your website or online store. This way customers can directly buy your product in the space of one or two clicks. It is a great way to boost up your sales with minimal effort.
You may also like to read about How to Use Instagram to Build Brand Presence
Go all out with Instagram Ads
As the amount of content on social media is increasing, it is highly imperative for a brand to make use of paid promotions. Paid ads are probably the best way to reach the audience that you want and greatly improve your sales. Creating a proper ad is also very important. Some basic things that are needed start with a proper photo, a luring caption and an attractive offer that is bound to capture interest. You need to know which type of audience you are targeting to get the best results.
Generate customer reviews
You need to ask reviews from your customers regarding your product, service or delivery system. Feature these reviews in your stories or posts to make your customers feel valued. You will also get valuable feedback from your users and see where you can improve. Make use of this feedback to push the launch of future products as well.
Feature user-generated content
Engage your users and showcase their comments, reviews, thoughts and talents. Ask your users to participate in a competition and feature the winner in a complementary post or story. Ask your users to give opinions or share photos with your product and feature that content on your profile. Give promotions to your customers for every invite they send. This a great strategy to not only improve your sales but also engage your audience.
Don’t push your followers
Don’t feed your users with buyer posts all the time. Forcing your users into buying will do much more harm than good. Try to be innovative with your approach. Give teasers or smaller trailers of your products. Be opportunistic and utilize the latest happenings around you. A world cup or other events like this are a great opportunity to take your Instagram marketing skills to the next level.